Introduction:
Brushee, a leading provider of dental hygiene products, faced a significant hurdle in their marketing efforts: Google ads were consistently being rejected due to domain issues. This case study explores how our team addressed this challenge by optimizing domain configurations and implementing strategic SEO enhancements, resulting in improved ad approval rates and enhanced online visibility for Brushee.
Client Background:
Brushee's commitment to oral health innovation has propelled them to the forefront of the dental hygiene industry. However, their digital marketing efforts were hampered by Google ads disapprovals, preventing them from effectively reaching their target audience and driving sales.
Problem Statement:
The primary obstacle faced by Brushee was the presence of two different domains for their e-commerce website: the main domain hosted the landing pages on Webflow, while the product display pages (PDP) and checkout process were on a subdomain hosted on Shopify (shop.brushee.com). Google ads were running only for the Shopify subdomain, leading to inconsistencies and disapprovals in ad campaigns.
Solution:
Our team devised a multi-faceted solution to address Brushee's domain challenges and improve their Google ads approval rates:
- Domain Configuration Optimization:
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We conducted a thorough review of Brushee's domain configurations and made necessary adjustments to ensure alignment between the main domain and the Shopify subdomain. This included updating domain registrar information and resolving any discrepancies in domain ownership.
- On-Page and Off-Page SEO Enhancements:
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Strategic SEO enhancements were implemented to improve the overall visibility and authority of Brushee's website. This involved optimizing meta tags, improving site structure, and enhancing backlink profiles to boost organic search rankings.
- Policy Updates and Compliance:
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We reviewed and updated Brushee's website policies to ensure compliance with Google's advertising guidelines and regulations. This included revising privacy policies, terms of service, and other legal documents to meet Google's requirements for ad approval.
Implementation:
- Domain Configuration Updates:
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Changes were made to the domain registrar and DNS settings to align with Google's requirements and facilitate smoother ad approvals.
- SEO Optimization:
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On-page optimization efforts focused on improving keyword targeting, content quality, and user experience, while off-page strategies involved building authoritative backlinks and enhancing website credibility.
- Policy Revision:
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Legal documents were reviewed and updated to reflect current industry standards and ensure compliance with Google's advertising policies.
Results:
The implementation of our solution yielded significant improvements for Brushee:
- Increased Google Ads Approval Rates:
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With optimized domain configurations and enhanced website compliance, Brushee experienced a notable increase in Google ads approval rates, allowing them to run more effective and targeted ad campaigns.
- Improved Organic Search Rankings:
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The SEO enhancements contributed to higher visibility and improved organic search rankings for Brushee's website, driving increased traffic and engagement from qualified leads.
- Enhanced Brand Credibility:
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By aligning with Google's advertising policies and best practices, Brushee bolstered its brand credibility and trustworthiness among customers, leading to improved brand perception and loyalty.
Conclusion:
In conclusion, our strategic interventions successfully addressed Brushee's domain challenges and optimized their digital marketing efforts for improved performance and results. By aligning domain configurations, implementing SEO enhancements, and ensuring compliance with advertising policies, we empowered Brushee to overcome obstacles and achieve greater success in their online marketing endeavors.
This case study highlights the importance of proactive domain management, SEO optimization, and compliance with advertising regulations in maximizing the effectiveness of digital marketing campaigns. As businesses continue to navigate the evolving digital landscape, strategic partnerships and innovative solutions will remain crucial for driving growth and achieving marketing objectives.